SHOPWARE UNPLUGGED PODCAST

Borys talks with Laura Kremer, an ecommerce consultant, about the interesting challenge why customers and agencies need support of 3rd party consultants. Listen to learn how to do it right and what are benefits for the customer and the agency.
Borys We we can start with the with the break hello everybody I usually say we have a special guest but today we have a special guest Lara Kramer it it. is a special hour because we not often have women on podcasts. Yeah.
Borys Everything about shopware usually is about guys men discussing about agencies implementations and so on and so on So I'm super happy that you are that you are here. You also work as a freelancer and a consultant. So I think we we might have an interesting topic for for everybody. But I think will be great if you could introduce yourself and say few words, What? exactly you do.
 
Laura  Yeah, thank you Boris for inviting me and you're so right there are unfortunately and not so many women and ecommerce. Um, so I'm trying to represent today some woman in tech and  Nice to meet you all? Um I'm the founder and Ceo of canlu gi biha based in Germany and um, while trying to explain what I'm doing on one hand I'm working as a consultant ecommerce
 
Laura I'm advising B Two C and B Two B companies within yeah questions like what kind of shop systems should they use what questions do they have for within ecommerce or within ecommerce landscapes. And on the other hand I'm working as kind of a matchmaker Um, between those companies or clients and suitable um solution for wires. This could be agencies freelances Tech solutions. Everything like that.
 
Borys - Okay, okay, so so ah, if we look at the typical market. There are agencies. Yeah, who are providing a different type of Services. So How do you see the role of an external consultant like you. You know what are the advantages I Assume for the customer to have an external consultant when someone decides to go with with the implementation shopware or if someone is looking for ah ah for the ecommerce platform. What's better in having consultant versus just going and asking you know 5 different agencies.
 
Laura  Yeah that's a very good question I think it has benefits for both of them. Um, for me personally I work very independent means I'm using my knowledge or I gain knowledge within the agency side client side and also within. Shopper itself. So um, yeah I'm using all this knowledge from Eight plus years within ecommerce to advice clients. Um independently maybe choosing the right shop system like shopware or maybe a our solution. Whatever fits to their needs and um it could also be a great benefit for agencies because I see myself and um or I like working very close with agencies means I'm maybe a pre-part before their work begins I'm clarifying strategies.
 
Laura  - I’m helping the client be or to have a more clear vision of what they are needing creating the briefing together and then I can yeah create a perfect match between those requirements and agency who fits very well.
 
Laura - The client and I think so it has benefits for both sides.
 
Borys - Yeah, and I see more in the more in general consultants on the market. Yeah why? Why do you think it happens why there is a demand on the market for those type of services or it's more. There is enough knowledge enough skilled people. So they decide to become ah become a consultant.
 
Laura - Yeah,, that's a good Question. We have a lot of consultants. That's true I Think on one hand we really have great people on the market so they gained experience maybe On. Merchant side or they decided to become self-employed after working for a tech solution Provider. Um, and normally I think there's enough space for all of us on the table and um I Also think could be.
 
Laura - It’s not possible to advise clients within all specific topics within ecommerce because if we are looking at ah ecommerce and total you could advise within strategy within maybe Marketplaces or afterwards performance Marketing. Whatever is. Is needed on client side and so yeah, we have a lot of and consultants. Um I forgot the question forgot what I asking.
 
Borys - Okay, we we can cut we can cut at the cut up to this point. Okay, 2 seconds break you set. Um you work also as a matchmaker. Yeah, ah between agencies and service providers. Um, and of course the customer. So how does it work this this matchmaker.
 
Laura - Yeah, so um, within my experience. So I said I started 2016 in ecommerce and I first started in a big agency and after that I worked on software manufacturer side and later on on merchant site. So what I recognize within this years that there's um, there has to be a great fit between all of those parties means um the the softwares of course has to ah fit for the customer requirements while the custom has served.
 
Laura  - Should know what exactly he wants to implement and um, the perfect fit between the implementing service provider and the client is also crucial. So we have three parties. Um who and needs to work together and um, what I experienced within all those years were that.
 
Laura - A lot of projects failed because there was not fit between those three parties so in my new role I now try to help all of those three sides um means I sit down to the client I specify the requirements.
 
Laura - Um I have them find the right system and do this clear. Um, let me say this clear strategyy. Um I can then find a suitable system or take solution for their Needs. Um. And now the next factor will be who is able to implement this solution. So here I'm using my network of strategic partners and which can be agencies Freelancers Software solutions that I recommend those people I recommend to the clients. And had them find the right partner in cases on budget in cases of specific needs. Um, yeah, and that's that's what I'm doing.
 
Borys - Ah, so from so from that point a typical agency would focus on just selling. Yeah, whatever they want to sell um and if the customer has you as ah as a matchmaker.
 
Borys - It’s easier to find out. You know what are the real expectation and what is the best fit here because there's also a challenge of the agencies Sometimes when I talk to customers. They also get confused. Yeah, they have like I met so many agencies everyone is saying something different I cannot. I Don't know what to do? Yeah, it's ah I cannot make myself a good judgment and a good selection of the of the agency.
 
Laura - True and I think that's that's quite normal once a 1 hand our the whole topic. Our language everything we both are doing is so complicated I mean it's such a specific field of. Yeah, things we are doing and we are talking in our own language. So I think that's the first problem people just visiting websites of agencies asking them themselves like what what the hell they are doing. You don't get it and um, yeah.
 
Laura - I Um I had the chance to work with a lot of agencies to really visit them on site to see how they work to talk to their clients and that's exactly the way I'm choosing somehow my partners to see what can what are they able to offer because.
 
Laura - And know agencies. They are so good in um, in creating B Two B Ecommerce Landscapes or to to um to help clients with um I don't know hosting problems. Whatever. And I think it's it's crucial to really match those two sides.
 
Borys - And would you agree? Ah that in general e-commerce became way more complicated, especially if you look at the implementation. Ah that there are so many different expectations. So many different platforms. Ah. And new technologies and so on everything is changing also so fast then the need for a customer it would be or it is very hard to to really evaluate it. So then in this way, your service is ah is necessary or in general a service of consultant who is. More experience to it for many many years and as you mentioned have a great connection to really be able to evaluate the differences between agencies becomes like a necessity for for a lot of customers.
 
Laura - Exactly you know everything is changing so fast. Um, think it's um or let me say I see myself. Um or it's necessary that you say like this. It's necessary that i'm. Um, informed I'm I'm really reading all the time about everything in ecommerce. So um I think we cannot expect our clients or merchants to overlook all those specific topics within ecommerce There's so much as you said was. From strategy to social commerce performance marketing. Whatever is within the whole complex of building up a store and having ah clients recognizing the store and having all the third -party systems integrated. Um so I think it's. Helpful to ask consultants for help and also to find good implementation. Partners um, really fit with the yeah specific um requirements you have as a maybe b two b company.
 
Laura - As that startup as an Enterprise company. Whatever is um, your challenge.
 
Borys- Okay, so I have I have a tough question then because if you work with many different agencies then what makes a good e-commerce agency. Ah what are from your perspective those those factors.
 
Laura - Um, will.
 
Borys - Some agencies are good in doing something. Ah, and also if the client should should only rely on um on the on the on the agency or maybe there are There are also memory Experience. Um. Freelancers that could do the job and you don't really need to to hire a full like agency with all all this type of different people.
 
Laura  - Yeah, have just smile right now because I I get asked this question so often of course and now. Yeah.
 
Borys - I will not ask for the names here. Yeah, which probably would be tempting. Um Ata let's not so let's not ask for a good a ecommerce says a name people can come to you and ask it. Ah ask it directly. But in general if you if you see how do you see those agencies here comparing them. What kind of factors or what kind of specific differentiators say make the agency as ah as a good agency commerce agency.
 
Laura - Yeah I think to answer the first question it always depends I know clients hate is answered and like you know, true. No, but.
 
Borys - Yes, you are consultants. Yes, yes you all you you have to answer this wait.
 
Laura - Um, what I wanted to say is that normally when starting to work with clients I Always get a lot of restrict answers on these questions I have clients who made maybe bad experiences with agencies and or an agency and then afterwards they are so.
 
Laura  - Sorry to say they're so pissed they they they are coming to me telling me like I would never work with an agency again same with freeances. Um I think both of course has pro and cons if you have an agency or let me be very clear I think when it comes to complex.
 
Laura  - Maybe complex b two b scenarios big big projects I think it would tend to recommend an agency with a project manager an agency who did that like 100 times while on the other hand freelancers are super flexible. They are not coming with this.
 
Laura - Project management overhead they they are in my experience they are. There are a lot of very good experts being very very good in their specific field. But.
 
Laura  - Nevertheless and if you're choosing an agency or a freelancer I think it's very very important that um that they are very transparent about the processes Very honest and um, asking questions in advance I Think that's.
 
Laura  - It’s still a people business you you are working with people and as I said our topic is so complicated if you're not able to um to explain to your customer. What are you doing and why is that so.
 
Laura - And most cases so expensive what you're doing there. Um that you get a real problem. We have customers who really want to be informed all the time they want to see and which stage is my project. What is going on or going on who is responsible for my project.
 
Laura  - And you're also experienced customers saying I don't care but that's your topic Just do it I Want to be informed when it's ready and um, this is also a very good factor to match agencies and clients who's able to do it.
Borys - Yeah, yeah, true when you when you present it this way that it looks it looks like you know there is a big big space. Yeah in the future also for ah, for such a role as a consultant. Especially that the the systems and the implementations will not get easier in the future. Yeah, they will even become more complicated. We'll have like ah composable commerce. Ah some Mark Mach architectures and so on so it will be even way harder to. To choose the right agency and and find the right. You know the right right? right person for that. So when you when you also work with the agencies. Then? how do you try to identify an agency as you mentioned you visit them, you talk to them you have like ah ah your like. Preset of questions a list or how does this type of interview if we could call it interview looks like.
 
Laura - Exactly so the core of agencies of freeances and Rica um, um yeah I'm just giving a recommendation to my clients I really worked with them in the last eight years so I had project with them. That's.
 
Laura - Of course the best factor because then I was kind of their clients too. I can really tell something about their um, kind of work but of course on the other hand I could not work with like 10 plus agencies. What I do is I have a set of questions. So I'm really, it's it's like an interview I'm I'm having video calls then I'm visiting them on site. Really I'm I'm there for full day watching how they work what is this setup. How do they approach clients and then on the other side I'm really talking to the clients.
 
Laura - Um, asking them and in the best cases those agencies were also recommended to me by maybe also other agencies or freelances work there before um and if I get a good gut feeling I'm I'm totally honest with you. Um.
 
Laura - And I'm um, yeah, then I think then I can recommend them trying to have first projects to really work with them to see how they proceed. Um, but it's a crucial fact I think all consultants know that your your acting with with your name.
 
Laura - So I'm giving recommendations I'm really strict about my strategic partners I don't have to tell you how many people writing me with the like Violin that maybe telling me like maybe you can recommend us and yeah, yeah, we will pay you.
 
Borys - Yeah I can imagine that. Yeah.
 
Laura  - X Eelon Thousand Euro And even if it sounds a bit romantic I will never do it because I really have the my goal is to really advise my clients I mean.
 
Borys - Of course, yeah, but this is also also your brand because yeah, if you if you work this way then it's a huge responsibility because if project doesn't go goods. Yeah, then. The customer is not coming to the agency as a first line but. We come to you and say lauraa you recommended those guys and they completely. Yeah they are and they are not a good fi yeah so it's it's a huge It's a huge responsibility on your side also doing a right type of choice. Yeah.
 
Laura - Yeah, right I think it's necessary that they that they trust you if um, if a client or someone's approaching me didn't get the feeling that I'm really looking for the best solution or really, um.
 
Laura - Can offer a wide range of experts. Then there is no no way to work together. Of course.
 
Borys - Yeah, and if you work with some projects as a consultant. Um, do you see like a typical scenarios for hiring a consultant are a certain project more I don't Know. Have more you know predisposition to get ah to to need to need a consultant or you see that there's completely while different ranges of ah of projects that you are working on and and it's more a matter of the of the customer. Yeah who is.
 
Borys - Ah, enough advanced to be able to say hey I need the help with this.
 
Laura - Yeah, very very good question I think of course of course it depends on how um, how much knowledge you have with an ecommerce. It's easier for people who are maybe have an enough experience with any ecommerce. But.
 
Laura - Um, no, there are typical scenarios. Um, mostly when they have the feeling that the whole ecommerce system or processes are kind of stuck they feel like maybe they and there would be um there there are some um possibilities to really.
 
Laura - I Have more conversion maybe within the store or um, yeah, they often ask for them for shop audits to really see what's the status quo. Um, what kind of systems we are using. Um, maybe we can refresh them and another example would be.
 
Laura - If they are using um, kind of a shop system and not quite sure if this is still the best solution for them. So when it comes to yeah migration projects. Um, they are often asking for. Um, yeah.
 
Laura  - Experience with other customers. Um, or they have questions like how how much time will it need how about data data management or data migration within all those projects. Um, yeah I would say that those are.
 
Laura - To be go to be good questions.
 
Borys - Okay, yeah, but it also requires you know on the other hand if the customer knows or he's ready doesn't have a problem with asking for help then usually that's that's a very good.. That's a very good symptom. Yeah, um. Ah, for you but also for the agency and for the project Overrolia then it means that someone is really open would like to do it right? Yeah instead of being stubborn and like I know how to do the project and then there is a big big Thing. So is there anything in common with this customers. Do see some some some common think with the customers who are ready mature enough to ask for a consultant help.
 
Laura  - Um, yeah I think that changed over the years Um, years ago they were um, it was a bit challenging to really advise them because I had a lot of.
 
Laura - Me personally I and a lot of customers were very strict and their opinions were not that open right now I have a lot of clients being very honest, very honest and with the situation opening up telling me like I have the feeling.
 
Laura  I cannot overlook the whole ecommerce options we are having. So um I'm relying on you and your expertise your your market view. Um, Nevertheless if it's if it's woman man what kind of ages.
 
Laura - They are getting them more open nowadays.
 
Borys - Yeah, okay, and um, because yet for an agency this is or this could be a kind of you know competition or or kind of threat. Yeah. Have a consultant who sometimes not allow agency to do stupid stupid things. So how do you approach you know an agency in such case. Yeah, that to the agency see that there is ah some smart Third -party yeah within all the process who knows what's going on. Um, who can explain many things so how agencies react when they see that there is a customer with the with the consultants. Do they do they take it as a kind of competition threat ah or or they or they like appreciate this. Ah. Ah, the situation that there is someone someone who can also explain the customer you know some that some of the expectations are completely. Yeah useless or there are some other ways to to achieve it. What are your experiences with the agency approach to you with in the project.
 
Laura  - I had agencies in the beginning who were very concerned about me being a third party as you said and because they thought I'm going to be in competition for them on while talking to them. We could experience that or clarify.
 
Laura  - And I'm more like an I think additional puzzle piece' I'm I'm even helpful I will say because um I think um, it's easier also for the agency if um, they are talking to a to a customer a potential customer who's.
 
Laura - Pre-informed who already talk to someone could ask their questions so they are kind of more clear within their goals. They are bringing for the new system for the the solution they want to have and um yeah I'm kind of the lawyer. Maybe for the client because.
 
Laura  - And normally really if I do this matchmaking thing I'm um, always within the first calls. So I'm bringing them together and sometimes and that's what agencies don't like I'm of course also advising them when it comes to the offer.
 
Borys p You know? so you you verify the cost and say oh no, no this is too much. Yeah, and then they then they don't like you they're like oh no.
 
Laura - From the ancient one and they are offering him. Um, yeah I would say sometimes then we have kind of discussions. Let me say like that. But no normally a.
 
Laura - As I said I know the agencies I know the price range they are operating in and I would never recommend them if I know that it's way over the budget of of my client. But yeah, um, right Now. Um I have very good connection to those agencies. Really appreciating it I think we could. We can be very clear.. There are not only agencies within 50 plus employees. So Some of them are built from people being super super intelligent being technical experts.
 
Laura - But maybe they're not so much into sales So that's I think that's a good add on to have a consultant who leads potential customers to your agency If that's a good fit.
 
Borys - So. Yeah, true I mean I agree with you looking from agency perspective to wars type of customer if I could say so yeah is the customer that doesn't have the knowledge and experience. Yeah, because then. You really have to on 1 side spend a lot of time explaining the basis. Yeah, or sometimes yeah it would be so nice to have someone within an experience on the customer side to explain him. Okay, this is how we do the integration. Yeah, it's not like our idea. But this is how in general it should be done that it's ah that it's working properly and if the customer has no experience. No clue then then let's call it like a third -party an independent third party. Ah, who could so. Ah, in some way focus on the the project goals and explain the customer hey it isn't a good idea and the agency is right? Yeah that's how it should be done in many cases I think would help agencies to.
 
Borys - Solve the problem with how to say a tough customers or or or a complex project for for the customer who doesn't have the the experience. So from my point I Absolutely agree with you. It's ah. For the agency. It's It's a very convenient situation yet that there is someone um, smart who can help customer understand the project who can explain something as being more more trusted. Yeah than an agency where there's always some kind of. Ah, low. Trust that Okay, the agency is trying to sell me more things. Yeah or they're trying to to to convince me to do something which um I might not necessarily need but it will be good for agency because they can charge more for some services.
 
Laura  - Yes I think they get customers on the silver tray because um I'm not only bringing customers. Okay, bringing customer sounds like yam I'm just giving leads but I guide customers to those agencies with a finished briefing so they know.
 
Laura  - We know how it is normally you're just really talking one on 2 times with the customer just to really clarify what they maybe want to have and know how it works I have customers approaching me and telling me like I have thirty k budget.
 
Laura - And my marketing agency said I will now need magenta 2 and then I'm like okay maybe we let's start. Let's start from the beginning so you know where it works and and if this work is done and you really um.
 
Laura - You can really give some insights to the to the customer and help them to to get a clearer view on the whole system I think then the agency can really concentrate to show their skills to show what they can offer to bring the solution to the customer.
 
Borys - Yeah, and do you see also looking at the market that there is more and more knowledgeable people on the customer side. Um, because at least what I see is like looking at at least few years back um, in many cases we as an agency start to see the difference. Yeah, that ah, there is more people with the experience on the market in the and in general um like more people understanding. For example. What it means that we are doing an agile project people with with some experience. So overall, the situation is ah is ah is better even though it's not easier. Yeah, because the the overall complexity of the systems is ah is higher. But do you see that the customers are havinging more and more. People with with some experiences and the whole discussions are becoming a little bit easier.
 
Laura - Yeah, totally agree. So I have customers who are calling me being very um, pre-informed so they know sometimes they are telling me like we Ah, we decided to go with this shop system and in.
 
Laura  - Right now in a lot of cases I can really agree on their decisions and it's more like really going in detail just um, yeah, guiding them through maybe like third party or the whole the whole project. How can it look to really um, really create the whole project for them.
 
Laura - Um, but let me be honest I don't know why maybe it is because the shop there at the I'm also talking about this. Um, maybe it's it's because the the shop solution providers or the tech providers. Um, getting more information or they they are providing more information which is easy to consume. Um I think we have a lot of media. Um, also Linkedin is of course a big information platform for a lot of people.
 
Borys - Yeah, for sure. Yeah there's there's there's small knowledge of course on the other hand if we can imagine even today. Ah yeah, as we are ah probably there are hundreds if not thousands of projects just happening today. Yeah so. So every new project every new day during the implementation that's ah, that's the knowledge that some people are getting it from from what's going on on the progress and so on. So for sure. It's ah it's also it's also that the market is becoming more mature and have and have those experiences. Yeah. If you would look few years back. Not so many people had any experiences about ecommerce implementation now if there's so many shops online someone did this job and some some experiences has been has been achieved.
 
Borys And yeah, and looking also on the on this consultants. Let's say markets. Do you see like more and more consultants. Um, if you look at Linkedin or some some some other some other location by the way like how people find Julia how how does it work people like just going to Google and try to look like. Ah, good consultants to implement shopware um shop. How do they find you.
 
Laura - Yeah, more. Um I think I'm very thankful for a broad network I'm just I have a lot of people within an ecommerce. So this. A lot of them. There are a lot of clients coming through word of mouth and still but I'm also trying to put my face in every situation posting myself on Linkedin. So it's just so ah, an important challenge it a channel for me and um I don't like it.
 
Laura - I don't like saying that but still as you said in the beginning. It's kind of special that I'm a female consultant with an ecommerce especially in Germany. Um, right now I experience you know we both.
 
Laura - Work for shopping united I'm allowed to see or to visit a lot of european cities and meet people from the ecommerce field and especially when it comes to the Netherlands or Uk I meet a lot of amazing woman working Mecommerce and I feel.
 
Laura - It’s not I don't know why Germany is not that there are not so many women. So um, ah yeah I would never say I feel like how can I say it I feel like um. Mistreated or something I think it's exactly the other way around. It's it's ah if you are smart if you're really interested interested in your topic and you can help clients then it could be even an advantage to be a woman to be a bit more special maybe in the german market.
 
Laura  That sounds a bit weird. But I think you know what I mean and.
 
Borys - Yeah I know I mean still if you look at so I believe there is a lot of like women in ecommerce but not necessarily in E-commerce technology. Ah so if you look at ah, most of the fashion shops a lot of of people working there as ah, product owners. Yeah, Or. Or or or working with performance with some campaigns that would be women but you're right if you look at purely technology if you look at the the systems implementations. Ah, that's yeah, That's ah more this I part there is there. There is less woman there. That's that's that's true. And it brings a lot of like you know diversity because I think yeah you you would have probably a little bit different opinion and it would be very valuable think that if there is ah a male team on the customer side and the mail team on the agency side and and. And a new in between that you can have a completely different view completely different. You know, um, experiences to share. So Overall the project value will be way way better.
 
Laura  - Yeah I think to sum up my superpower and this is that I'm I think I didn't mention I'm I'm not a deaf I didn't delearn I'm I'm not from the technical side. So originally I did my master within marketing communications.
 
Borys - Okay, yeah.
 
Laura - And I'm very honest and transparent about this fact I got when I entered the Ecommerce market or the ecommerce topics I felt so lost in the beginning and I'm I'm always very honest about that because I think that brings me closer to my clients.
 
Borys - Okay, thank you.
 
Laura - I know how it feels to be within all those specific you know words and situations and every time back then in 2016 when I every time I saw it now I got it the whole system changed so it was like constantly learning.
 
Laura - And um, yeah to um I think the best factor is that I'm I'm able to talk within or the the tech language and I'm also able to talk to explain that to clients in a very non-technical way This um.
 
Borys - Yeah, that's that's that's also a great great experience. Yeah, but ah summarizing it as you mentioned I think as me being a kind of a third party in this case. Yeah I truly believe that having ah an external consultant. Ah.
 
Borys - Who can help customer make some decisions. Ah, who's also helping agency because it's ah it's explaining. Yeah, it's more trusted trusted site in the project explaining customer. Why for example, some test needs to be done and why they need to allocate some budget for. Some quality testing or some some some other type of Testium or most customers says like why would you do any tests So I truly believe in it that a role of role of consultant is is super important I Also truly believe that. It's also the it will grow a lot. Yeah because the the overall ecosystem will become more and the more more and more complex and people with experience who are ready to share who are ready and have this you know, ah, kind of skills to cooperate with. The customer with the agency and help help to make the project Successful. It's also it's also super super important Laurra So Great to have you here I think it's It's a very interesting perspective here for um, for shopper community Also to be aware that. Such a role as a consultant exists and ah it can help with the with the implementation and I think yeah I keep my finger crossed and wish you a good project at good Agencies. You know for the cooperation and and all the success.
 
Laura  - Thank you Boris and thank you for inviting me to this podcast.
 
 

Kasia talks with Dennis and Freek on what is the real value of Ecommerce talk with Miron Glass

Borys talks with Edin about the development and Shopware agency landscape in Germany, considering latest changes and new PaaS & SaaS distributions. Edin is also a podcaster running German podcast Shopcast.fm

Borys talks with Benno Lippert from maxcluster about Shopware hosting and scaling challenges. Considering preparations for Black Friday. Learn what’s specific about Shopware hosting, how to approach Black Friday picks and traffic.
- Borys: Hello everybody we're recording in the very specific week as we talk with our guest today. Ah this is just the week of black friday and today I have a banner from Max Custer um a hosting company. Who agreed to make the recording just in this crazy crazy week. Thank you very much for finding some time between calls with the customers who are just starting the new promotion and and everything is getting read all the all the servers nice to have you here.- Benno: Yeah, step thanks for all the invitation and great to be here.- Borys: I don't know if you remember we were going on one event back together in one taxi and we discussed that we should record it record it one day I think it was a few months ago. So it's great to it's great to have you here. Okay Benno. Can you say few words about max cluster what is max cluster. Um, what are experiences of max cluster in regards to shopware.- Benno: Um, sure so Marx Cluster is a specialized managed ecommerce hoster and um, we celebrated our tenth anniversary this summer we host more than 2000 web shops mainly in the german speak in.- Borys: Great.- Borys: Okay, okay, so.- Benno: Area and we live and breathe ecommerce hosting. So we really think Ecommerce hosting different from the ground up and that's that's something that's really unique from a hosting point of view.- Borys: Yes I agree with you. We are all wetrix also are working with the hosting providers who really do it for ecommerce because otherwise if you do wordpress and some general things. Yeah, it's. Ah, it's a completely different world. It's it's hard to explain someone um or understand it. It's it's not a normal normal type of hosting call. So we'll have some good some good experiences here to talk about and in general yeah, you're you're from Germany and I have more and more guests from Germany. Ah so I'm very proud of um, ah. How do you see the shopware position right now because you you from hosting perspective will have probably a little bit different perspective than um than anyone else because you see those shops life. Yeah, you see their challenges. Ah if few hosts. Ah. Ecommerces you also yeah, host some other competitors. Yeah, like Magenta or presta shop or some other some other platforms. So how do you see put the positioning and the proposal that shopware has on the market right now.- Benno: Shopper from my point of view has the very good um valid proposition. It's a mature open source ecommerce framework especially the version 6 and especially in Germany. Um. Shopware is gaining more and more traction and taking market share from Magento so ambitious merchants who have achieved a lot on Magento for example.- Borys: Um.- Borys: And.- Benno: Replatforming um towards shopware and this is clients from all sizes and all verticals who are um, transitioning to shopware. Yeah, we don't see as many as big clients. Um on shopware as on Magento this is.- Borys: Not yet probably.- Benno: Um, a matter not yet I Guess it's also um, um, a matter of time because especially um, the open source solution has a very ah predictable price point and merchants together with um, a good agency or a skilled agency. Can. Really achieve a unique um shopping experience with shopware.- Borys: True and as you and as you see from from the hosting perspective. Why customers are choosing Shopware. What would be those the biggest the biggest value um in in this in the system this that it's Opened. It allows to modify Customize. Ah or or some other. Some other aspects.- Benno: So most of our clients um are customized clients and um, they they choose shopware over Magento for example because shopware as a company um cares about open source.- Borys: True.- Benno: And has a very compelling product roadmap so they are listening to the clients and are delivering new features that help merchants to really tailor shopping experiences and this is crucial in order to.- Borys: I.- Benno: Compete with um platforms like Multiji channel platforms Amazon and so on. So if you want to really have a striving ecommerce business. You need to be able to um.- Benno: Come up with a unique value proposition and the the channel and the features and the depths of the of the um knowledge that you share and the experience that you create with your ecommerce shop are setting you apart. So like.- Borys: Yeah, okay, ah, and so looking at the yeah, you probably know with the best right now in this week looking at the hosting of not maybe even shopware but in general as you mentioned you have a focus on Ecommerce platforms. What usually people don't understand what they don't consider you know when when they go with just an average hosting Provider. What is so specific in in you know in ecommerce hosting.- Benno: Ecommerce hosting in general is really complex if you want to do ecommerce hosting and get it right? Um, you have to have to really? Um. Master many different technologies you have to gain deep knowledge of all the various technologies that ecommerce frameworks nowaday use like Redis Elasticsearch Rabbit mq varnish etc and you have to orchestrate all these.- Borys: Um.- Borys: From.- Benno: Technologies for high availability because what doesn't or shouldn't happen is actually that the shop is offline or something is not working and that's ah, that's the next thing that you have to ensure is a very very good monitoring. Not only server stuts you have to have to know about more things. Um, it's not not enough to um monitor only um, standard metrics you have to ensure that the ecommerce framework is actually operating you have to. And ensure that an item can be add to a cart and the checkout is working that the response times are good and so on and so on and that that has to be done 24 hours 7 days a weeks three hundred sixty five days a year um in order to to do the sayers. So if you yeah.- Borys: Jump.- Benno: If you don't have if you don't have a person you can call when something goes wrong and this person isn't able to help you and figure out where is the problem. Between all these various technologies. That's really yeah, not um, not working that's harming your business and many times those problems or cure after regular business hours end. So it's was ah b two c shopping starts at four zero P M and that's ah, that's a timing where many um, many hostsers don't have um the best people on call I would say.- Borys: Yeah, yeah, I also have an experience that a good ecommerce hosting company has to also understand the platform so be in the middle you know between um, between typical devops but also understanding what what kind of the mechanism are working internally. Ah, so to know a little bit in this case of shopper of Ph P and so on to really understand what depends on what and if if something is happening on the hosting Site. You really need to go Deeper. You cannot be just the hoster like okay we put something there and it will be working and you will not handle ecommerce because as you mentioned exactly this is too. Too complex. But.- Benno: Exactly and when when I talk about knowing the technologies like Redis or elasticsearch you have to also know how the ecommerce framework like shopware facilitates. Those.- Borys: Exactly.- Benno: So weather is a session storage in Redis and if you um, try to tackle a problem you have to look deep into um the application itself in order to fix it and um, we achieve this by.- Benno: Very skilled, um service employees. All our linux admins are also trained in 1 of the ecommerce frameworks and many of them are also certified certified chopboard developers or certified magenta developers um, in order to be able to.- Borys: Um.- Benno: Um, Techodos Program Problems. So Our goal is always if a ah client either agency or Merchant gets in touch with us. We try to solve the problem within the first interaction. So That's also something. Um, yeah. Which is with with um, selling stuff. Um, you you want things to be fixed as quickly as possible and even if the hoster is not the the root cause of a problem we try to help together. Um.- Borys: No.- Benno: With the agency to figure out or guide the agency. What's the cause of the problem is it a slow running sql statement or is it a bad um configured. Session storage or is it maybe a corrupt. Um Elasticsearch um Index or whatsoever and therefore you're totally right? We really have to um gain deep knowledge about the framework itself in order to Tackle. Um.- Borys: And.- Benno: The problems that are cure.- Borys: Yeah, true, exactly so looking at the current current week. So how do you prepare for such an event. Yeah um, what do you do? How you how we prepare cle it clients. For and even like black Friday it's more black Friday week. Yeah, and after Black Friday of course, there's a high season till ah, almost the end of ah end of December so how do you approach it to.- Benno: Um, now.- Borys: To make sure that at the same day. You don't have 2000 customers calling like okay, we're down. Yeah.- Benno: Yeah, yeah, um, exactly so um, yeah, what we do is um, every year we form a project group um a black friday or um, sort quarter project group. We call it. And this this group gets in touch with all our clients. So we we do a mailing and asking if they do plan any promotions or um, specific things regarding Black Friday singles day cyber Monday whatever ah, they come up with and um, the way we we do that is um that we try to provide as much context. Um for the client as possible. We have a. Ah, feature which is called shop performance that automatically scans um our client's clusters for common performance issues. So for shopware those are 35 um, different.- Borys: Um.- Borys: Okay, okay.- Benno: Things that we can optimize and those um are then um, put into groups which is critical which is just ah information which is already good and we use this information to to gain.- Borys: Okay.- Borys: And.- Benno: And overview how good and how healthy ah current setup is and this is something that the the agency or also the client can um, look at in our managed center which is a custom build application.- Borys: So.- Benno: And then um, once we do a survey ah basically with our clients. What do they plan and what are their assumptions and in in many ways The the hardest thing is to get the assumptions right. So How many traffic will I see how many cards will that be and so on because this is really crucial to come up with ah um, with the right scaling of the hardware.- Borys: Okay, okay.- Benno: And um also to get an idea whether the Peaks we expect will cause problems or not because if you do performance optimization you optimize for a certain number.- Borys: Okay, so.- Benno: So it can be 10000 unique visitors. Um and 5000 cards or checkouts in a certain amount of time and everything runs smoothly and you don't expect anything to break. But if you hit. A certain number maybe 20000 unique visitors and 10000 um cards that can be a totally different point of view and depending on how big the scale is that you expect.- Borys: Exactly.- Benno: We really um, have this dedicated team that consults the agency and the merchant what we can do to scale. So.- Borys: You know, but on the other hand we have black fridayers. Not it's not like the first year so how do you see? the majority are the customers. Do they really learn out of it that. Have to prepare for it or it's still like you know a completely greenfield like oh yeah, we go with 5000000 ah you know mailings and and we spend a lot of money and they're like surprised to you see that they they're learning because of course within the time I assume the markets the better and better experience. Yeah, how to.- Benno: Um, yeah.- Benno: Yeah, um, so the majority of our clients because those are already most of them are ambitious clients who do know what they are doing.- Borys: How to handle it. So how is the majority.- Benno: And they get better and better each year I think the majority of our clients because of this um actions we take are very well-prepared but sometimes um, you underestimate, um.- Borys: Um.- Benno: The the traffic because maybe you land in such a dear community like my deals in Germany or something and ah then the the traffic that hits the server is just way higher than than normal. Yeah.- Borys: Expect that? okay.- Benno: And um, sometimes it works because you're running out of stock very quickly or see that maybe your promotion is too good, but um, sometimes it just.- Borys: But.- Benno: Breaks and then you need also a skilled team that's able to fix fix the problems and stand the traffic. What we also saw um last year is um that yeah that beside the real traffic. Also get um, ddosed by who who knows actually I'm I'm not um I'm not saying that it's um, competition or something but um, actually ah you know you never know in the end and those are then things that also.- Borys: And.- Benno: Um, come into play which which has to be taken care of so right now. Ah the the question you said asked are in general the clients better prepared or not I would say yes, but many of them. Um.- Borys: Um.- Borys: You.- Benno: Do have problems to get the assumptions right? because the ecommerce is is growing and growing and um, this is something. We also try to help us to consult them. We take um, especially for Black Friday we take- Borys: Okay.- Benno: Um, traffic and checkouts and carts and store them on our cluster. So the the data belongs to the clients and we only use this um in order to prepare for this specific season and then do an estimation um on the on the now. Yeah data. We saw last year so we take the the months before Black Friday then the peak event and the months after and the growth that we saw last year can be extrapolated. Um this season again. So if you're.- Borys: So.- Benno: If your own regular traffic per day was like maybe 10000 visitors and ah the black friday peak was like 3 times as many visitors like 30 k visitors. Um, we would use those numbers um to to.- Borys: So.- Benno: Challenge The assumptions you have right now because um, yeah, it gets harder and harder to get the assumptions right? and see um where where's the traffic going.- Borys: Exactly and looking with your experiences with shopware. So what are the shopware challenges like some typical issues that people don't consider or some typical you know challenges that you have to deal with ah. Um, when you get on board for example, New New shop or shop and you're getting ready for black Friday week.- Benno: Yeah, so the I think the the main things that have to be in place is a proper configuration of all the stuff. So what we see in in many cases. For example, if ah.- Borys: Um.- Benno: If a client was with another hoster and they see performance issues and they fear the traffic increase during Black Friday um we see an increase in clients moving um to us and many of them have. Don't have a really good setup so the basics we see is that lots of the cache and session storage is still in the file system and not in redis so those are the things that we set up um, many many times and and get it right.- Borys: Okay, yeah.- Benno: And there are um, php optimizations regarding regarding the op cache for example to cache the um, the um php. Um. Statements that are recurring and used very often. That's um, one of the most common things we see so getting the opcache right and setting it up properly. That's um, one of the.- Borys: Okay.- Borys: Okay.- Benno: Other things. Um, 1 thing you see in peak scenarios is that um the admin worker so the the job that runs background processes sends email and triggers stuff within shopper that's run when you work. In the admin and working in the admin and um, having the um, um admin worker set up in that way. Um, also leads to really bad performance and when. Yeah, our approach is then to configure. Ah the admin worker to be run. Um as a cle worker and um in general try to orchestrate it with system d for example.- Borys: Yeah, cool. Ah yeah, but those are those are the type of let's say like ah deep in technical things. Um, and what what would you say would be like a 5 top. Things you can do to really increase the performance. Yeah, some some ticks and trips. Also that ah that the customers should consider during this time because Black Friday is the 1 thing it will be really a peak but following next four weeks are going to be anyway. Ah, hi yeah, it's it's not just this week and it's over people don't turn off their computers. They just ah, they just do some shopping and then later on they also still continue on on present gifts and so on.- Benno: Um, yeah.- Benno: Yeah, like um, it's always good to um to fix the the issues you have so the the low low hanging fruits is like configuring Redis configuring opcache um.- Borys: But.- Benno: Trying to ah tweak. Um Mysk Well um to get the buffers right? Um, before the season activates um, slow query lock and see whether you can. Um, truncate tables or also try to optimize the statements within the application those are from my point of view. Really um, lots of lots of still low hanging fruits.- Borys: Okay.- Benno: Have a very big impact um on the overall performance of your store and also ensuring that you you cache the frontend tried cash translations cashche like ah the the parts of the sea. Those are also things that you really should take a look at. When when optimizing for performance I think that those are already ah ah 5 um, 5 ideas or 5 takeaways that are easy to do and which all have an an impact on the performance and they are even more like.- Borys: Um.- Benno: Activating http 2 or um and a bigger or maybe a not too big thing. You could go with webp images and um, use the um friends of shopper extension. Um, for this.- Borys: True true.- Benno: That's that's all things minor things. Um, which can really um, differentiate you regarding the performance from your competition and in order to to get the most out of um, the festive season is to have. Ah.- Borys: Um.- Benno: Yeah, ah, really fast store. Um.- Borys: Know? Yeah, but as you as we talk you, you cannot do it on your own as ah as a shop owner you need to have the right right? partner partner for this. Ah, that's it. So when usually.- Benno: Okay, that but yeah, ah maybe um, when when I say you should do that in general you lock into our managed center.- Borys: I.- Benno: You do the shop performance report and you get in touch with us and our admins will also take care of those things. Those are the the ones if we as long as it's configurations as long as it's like ah configuring ah varnish or configuring Redis or configuring Elasticsearch. Those are all things that we do as a managed hostster and this is also something um, which helps agencies. Um, to yeah to to compete because we are really skilled in this kind of things.- Borys: So.- Benno: And um, and and do it together with your agency or um, solely on um on the merchants inquiry.- Borys: Like yeah and when usually people should do what? yeah because during I mean right now it's already too late. Yeah, you know what? I mean it's It's ah.- Benno: That would be a fix if we if we see this is the bottleneck. Ah, that's ah, a hot fix. Um, and we try to not um, operate in ah such a way. Yeah, because like when we see this is a problem.- Borys: Um.- Benno: Your clients will see it as well as a problem and you will already pay for traffic. That's not converting and that's the the the bad thing you could come up with so in order to um in order to prepared ah to be prepared for the season we start like. Eight weeks ahead of the event.- Borys: So this is the preparation So when is the best time to do the migration or where you when people should start already doing this.- Benno: I think two months and advance is the best thing because that will give you enough time to also plan your promotions. Um or you are able to do even load testing on ah on a proper setup to see. Whether your expected um traffic can be stand and this is like the the best timing I would say two months in advance is a very good timing.- Borys: So if someone who's listening to this to this episode then probably ah no one will listen to us in next few days because of the because of the black friday but they will listen just after. Anything they can do or consult right now or you think it's ah it's a matter of like January of February to to consider. Okay, we failed with ah black friday so now it's a time to to find a better partner.- Benno: A very good Question. So if the partner the hosting partner and the agency is not able to do it. They are not no. Um I would say. No low-hanging fruits how you can really achieve a big a bigger amount in traffic. You can try to scale ah by scaling up resources. It always helps to a certain amount for sure adding more Ram adding more cpu.- Borys: No.- Benno: Ah, that will help but um, only to um, yeah, a lower extent.- Benno: Um I think um Cloud can solve many problems but especially during these peak events. We've seen in the past that Cloud offerings don't stand um to have combined load.- Borys: But.- Benno: Like ah if a cloud offering um has to deal with not like it's not a dedicated cluster that you use as 1 client so everybody has um, highlight scenarios and we've seen that. Apis and response times in the past um slowly um, got worse um to even to such an extent that they broke and then um, this is like the worst case and the worst scenario you.- Benno: Wouldn't want to see because then automatically means you don't have somebody to call that will fix it for you. It will just be gone but those are extreme scenarios that happened in the past. Um.- Borys: And.- Benno: The the things I really see um cloud can't do as good as on-prem right? now is custom solutions and also delivering all the line of business applications. On one host with one. Um, ah one um, company or hoster to call so when I'm speaking off line of business applications. Those are the um. Auto management systems. Those are the ah pim pm systems um cms etc that have have to be orchestrated in the bigger um scenarios and if you have like 2 or 3 cloud offerings and.- Borys: And.- Benno: Have to orchestrate all of them. You have to also glue them together with another software which is then a single source of failure and you have to monitor it and that has to be hosted somewhere. So. Therefore I don't think Cloud is the solution for everything that solves everything automatically, but there are for sure many use cases where Cloud is a very very appealing and right solution.- Borys: Cool, very good very good answer ah yeah so I think yeah at that point it's it's good to like ah I'll keep all my finger crossed for all the hosting companies and all the shops to go well through. Ah, black friday yeah, especially to do all the orders because yeah, it's it's right now. So important to keep the sales sales ah up and running and beno. Yeah, thank you very much I think you are quite good because we are talking for like 40 minutes and there was no calls about and a and they and escalations anything so that's ah.- Benno: Um.- Borys: That's ah, that's I hope a good. It's ah it's a good. It's a good prognostic so it was great and was nice to have you here. Thanks.- Benno: Yeah, thanks again for the invitation and let's see what black Friday holds for us.

Kate talks with Bart from Ergonode why PIM is important, how the ecosystem of Ecommerce got complicated and product information management became complex to handle, no matter how big the catalog of product is. What is the real value of the PIM in Ecommerce SaaS/PaaS composable commerce world.

This episode Borys talks with Sebastian Hamann, Founder & Co-CEO of Shopware, about new offering, how the market is changing and where Shopware sees its biggest potential.

Kasia talks with Mateusz Mentlewicz, E-commerce manager at Husse about ecommerce challenges in pet-food business. How this business got digitalized and what is the potential of the transformation. 

This time Borys talks to Alexey Malynov from Firebear Studio about data exchange and integration challenges with ecommerce platforms. Sharing experiences of a technology vendor providing cloud solutions for Shopware

Borys has an interesting interview with Jonas Wärngård, CEO & Co-founder at Nordic Web Team from Sweden. Jonas is sharing his experiences with Swedish market, ecosystem and Shopware challenges, the agency role and integration approach.

Who would have thought that this proud mother of 5 and rock singer would join Shopware? Her love for mid-market ecommerce and open source put her on the ShopWare’s path, her new blue family.
Listen how Kathleen tells about her journey and her ambition with Shopware. Kathleen drops the Enteprise Saas edition, check it out! And, we also get to know her a little better too!

Borys discuss with Martin Tygsen, Partner at WEXO about eCommerce Market in Denmark. The platform landscape and Shopware potencial. 

Borys discusses with Sanne Shopware hosting challenges - Cloud or On-Premise, this is the question!  Sanne shares Hypernode experiences with delivering clould and automated environments to make Shopware and Agency owners life easier.

Borys talks with Kacper Gugala, Shopware Regional Sales Manager, about challenges and potential of eastern european market. Learn what is Shopware strategy, why Poland is so attractive commerce market, who are main competitors and challenges for Shopware.  

Borys interviews Sander Magel and discusses Shopware internationalization challenges, answering if we ever had any platform who can be dominant. Sander predicts how Shopware will move on Gartner Magic Quadrant and discusses why Open Source is a base of many innovations on the market.

Borys and Tomas are talking about Shopware frontend and PWA with Paolo Mioni founder & CTO from the italian agency HCE. Paolo is sharing his experiences of one of the first Shopware Headless PWA implementations for vintageria.it. We talk about challenges of the implementation, project flow, best practices regarding the ideal project for Headless PWA and much more. Listen now!

Borys and Tomas are talking to Caspar Hardholt, CEO & Founder of Alumio, about the future of integration. We discover how to make integrations with Shopware easy but also how the ecommerce integration landscape is evolving.  Listen and learn how a modern approach enables you to scale fast and accelerate your business.

Damian Culotta, Senior Developer working with Blue Acorn iCi, Argentina, talks with us how and why Shopware made an interest in Argentinian developers community. Damian presents the potential and elaborates on the sweet spot for Shopware in South America, what is a specific for this market. Damian is an active member of Shopware United community project.

In this Podcast, Tomas and Borys have a special guest. Ben Marks, who recently joined the Shopware team and will support Shopware international’s growth. Learn more about Ben’s story with Shopware so far and his personal goals for Shopware. Finally, we will talk about the challenges Shopware will face as a software vendor and the role of the community.

This episode we talk with Jisse Reitsma, Trainer of Developers and Founder of headless e-commerce conference reacticon.org. We talk about the challenges of Shopware trainings and discuss about a best way to onboard new Shopware developers. Jisse revealed some secrets behind the aim of the free Shopware video trainings that will be released in the coming days. We wouldn't be ourselves if we didn't talk about the future of Headless PWA and the current state of the market.

Tomas, Wouter, Borys spent some time between Christmas and New Years discussing the summary of 2020. Good moment to outline all our podcasts and discuss the market situation. Check what we see as a potential for ecommerce and Shopware in 2021 and a Happy New Year.

We talk with Martin Weinmayr, CEO at Das Its Web, about brand commerce challenges and sports brands commerce on Shopware 6. Das Its Web is one of the early adopters of Shopware 6 with an experience of having already 6 projects done. Martin explains why Shopware 6 is ideal for the Das Ist Web approach and what is their view on the differences between utilizing Shopware 5 and Shopware 6.

Finally we talk about cars and e-commerce - this is what Borys and Tomas like the most. Our guest is Steven Baumgaertner, CEO at cyber-Wear/ Cybergroup International who is running a dozen of Shopware instances trading Internationally promotional items for many brands including Aston Martin™, Ford™ and Audi™. Learn why Shopware perfectly fits to international online sales strategy, including China or United Arab Emirates.

We talk about Shopware potential, security and development challenges for developers with Riccardo Tempesta CTO at Skeeller from Italy. Ricardo talks about his experience with Shopware and trends in the market. He shares his approach to security in Shopware, comparing the system to other platforms on the market. Riccardo, as nerd, talks about the challenges for developers, when changing the platform and starting development with Shopware 6

Rico Neitzel and Fabian Blechschmidt are two well known Magento community members with respectable businesses in Germany. They founded Mage One as a reaction on the Magento 1 EOL announcement. You might think, what has this got to do with Shopware? To find out, check out this episode and they will tell you more about a great opportunity they can offer to Magento1 shop owners together with Shopware who are in desperate need of migration..

In this episode we have an in depth talk with Justin who is managing the UK market for Shopware. He shares his personal view on the complexity and steep competition between software vendors and agencies. "I think that Shopware positions itself, absolutely slap-bang where Magento 1 used to be.." but ".. Shopware is maybe priced to cheap for the UK market... I would quadruple the Professional license if it were up to me!". There is much more, so tune in to this 45 minute podcast! Justin also shares his TCO document, connect to him on LinkedIn to get your copy https://www.linkedin.com/in/justinbiddle/

In this episode how Patrick Friday's career got him at Vue Storefront. We asked him: "What is PWA?", he answered: "PWA is Responsive Web Design on steroids!". He also gave us good feedback on other questions, what is the difference comparing PWA to native apps? Why Shopware6 PWA leaves the competition behind? What can AMP and PWA achieve together in the future and what are benefits for Shopware6 customers if they switch to Vue storefront on SW6. So, a lot to talk about, check the episode now!
links to SCD talks (18-19 June) by Sander Mangel and the talk about PWA on Friday will be placed later in this description.
 

How does Shopware see the future, keeping current market developments in mind? What was the impact of COVID-19 on Shopware as a company? What can we expect from the future looking at technology and not to be missed, 5 questions of conscience for Stefan to answer! Listen to this episode now!

What could B2B and producers do with growing ecommerce trend, how to approach B2C customers who switched to online? Tomas and Borys are discussing different ecommerce strategies, challenges of product information management, marketplace opportunity, or implementing D2C or B2B platforms.

In this episode Tomas and Borys point out some opportunities which can occur for your business, even in these times of crises we are in right now. Some pieces of conversations might even inspire you or put you in the right direction to make a change in your current way of doing business. Listen to episode #003 now!

This is the 2nd episode of Shopware Unplugged podcast, hosted by Borys Skraba (CEO Strix Agency and Ergonode) and Tomas Hesseling (CEO ShopWorks eCommerce), both Shopware Enterprise partner. In this episode we mainly cover whether to go with Shopware 6 or perhaps go with Shopware 5. An interesting talk succeeded by our Whispering Wouter (Wouter Dieters) with some latest Shopware gossips. We look forward to hearing your reaction, please mail hello@shopwareunplugged.com to get in touch with us!

This is the first episode of Shopware Unplugged podcast, hosted by Borys Skraba (CEO Strix Agency and Ergonode) and Tomas Hesseling (CEO ShopWorks eCommerce), both Shopware Enterprise partner. This podcast will focus on various topics around Shopware. This specific episode will cover Shopware Partner Event, what we found out and what can we expect this year. At the end of every episode we have Whispering Wouter with the latest whispers from within the community or sometimes even Shopware... We look forward to your feedback! Please share this with us.